2011 - Edible Manhattan

Label of Love
A line of wines you can judge by the cover.

Wine labels are like book covers: Few admit to considering the design—but everyone does. (The 22 members of the Facebook group “I choose wine based solely on a quirky name or label” might be an exception.)

But Bedell vineyard and winery on the East End of Long Island has a line you should be proud to buy for the design. Sure, the bottles’ contents are widely regarded as some of the best in the state—but the art on the labels literally belongs in the MoMA. That’s because they were designed by such famous contemporary artists as Chuck Close, Barbara Kruger, Ross Bleckner, April Gornik, Eric Fischl and Howard Schatz.

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